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| 4 Google AdWords Terms That Always Baffle New Internet Marketers |
By:
Ken Crouvc |
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Google AdWords is a very popular tool to achieve increased visibility for your website on Google and attract niche customers to your website. However, it makes a lot of sense for a new Internet marketer to understand the complex jargons in order to better manage their PPC campaign. Here are four popular phrases that rule the roost of Google paid campaign parlance.
Landing Page:
Landing Page is considered to be a core component of a successful Google AdWords campaign. It is basically the page on which your visitors land the moment they click on your ads. No matter how clinical is your keyword strategy; you visitors are not likely to convert unless your Landing Page is worth it. Therefore, you must consult a specialist to build a really attractive and converting landing page for your website. While a well-planned Google AdWords strategy can help your website get tons of relevant traffic, a poorly designed landing page can be lead to a high bounce rate leading to the fiasco of your overall PPC campaign.
Impression:
Impression is the number of times your ads appear when your potential visitors Google using a specific set of search queries. Depending on how you have designed your Google AdWords campaign including a whole lot of other factors, your ads will appear on the SERPs of Google. This appearance is technically known as “impression”. As a matter of fact, the higher the number of impression, the higher are the chances that your ads will be clicked by your potential visitors.
CTR (Click Through Rate):
CTR also know as Click Through Rate, is essentially a metric used to evaluate the performance of a keyword. Mathematically, CTR is the number of clicks an ad receives divided by the number of times it appears in the SERPs of Google for a search query. In layman terms, it is an important measurement of the value of your keyword. Usually, visitors don’t tend to click on your ad if they find the ads text irrelevant to the keyword they searched with. So, even if an ad appears significantly higher number of times for a specific search term, potential visitors will click it only when they find the keyword relevant to its ads text.
Therefore, it is essential for you Google Adwords consultant to do a proper keyword research and build an ad text that is compatible with the keyword. Technically, a higher CTR means that your keyword is very well chosen and you tend to achieve higher ROI.
Negative Keywords:
Keywords are the cornerstone of every successful Google AdWords campaign. Listing the right keywords is critical to the return on investment of your PPC campaign. In other words, if you don’t choose the right keyword, the cost per impression would be quite high and you would end up losing big time. Therefore, experienced PPC consultants essentially weed out keywords that you don’t want your ads to appear in SERPs of Google when popular use those words in their search queries. For example, if you don’t mean your ads to be found by people who are looking for “discounts” or “rebates” then your PPC consultant will use these terms as Negative Keywords by putting a – sign before those keywords.
This essentially means when people search for your products using either “discounts” or “rebates”, you ads are not going to appear in the SERPs of Google. Negative keywords not only save your money in terms fending off irrelevant clicks, but also drive only niche traffic to your landing page.
http://adwordsmanagementuk.co.uk/ |
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