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| 4 Landing Page Secrets for Better Google AdWords Management |
By:
Ken Crouvc |
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Technically speaking, landing page refers to a page in the website where your potential buyers land when they click on your Google AdWords ad. Essentially, it plays a key role in making your PPC campaign successful. Therefore, it is vital for every Internet business to take care of their landing page before they spend big bucks on their PPC campaign. In technical PPC parlance, getting that very page organized by putting right things at the right place is called Landing Page optimization.
Although there are hundreds of things to be taken care of in a landing page,
here are four that need your immediate attention to begin with.
Title of The Page: More often than not, potential visitors click on that Google AdWords ad, view the landing page and then quickly hit back button. Well, that’s a classic case when a landing page has a highly irrelevant an unrelated title with regards to the title displayed in the PPC ad. Therefore, it is very essential to build a title that not only reads attractively to your potential visitors but also holds a great deal of relevance to what you are saying in your PPC ad.
What Gives: No matter how attractive the landing page appears, nobody is going to spend more than 30 seconds on your landing page if they don’t see clear benefits with regards to purchasing your products/services. This is why you need to spell out the clear benefits of using your products or services to your prospects before you explain more about your products in the first place. When they read an appealing headline followed by great benefits that tend to keep them reading down the deepest part of the landing page, which often helps in closing a lead successfully.
Compact Copy: It’s often been debated whether a landing page should be fairly long and elaborate. There are companies that need to explain their products to their customers in order to be able to build interests. However, that’s not always the case with other businesses where you would want to get down to the benefits of using product which the audience is already familiar with.
As a thumb rule, if you are looking to optimize your landing page for selling a product, then use a fairly long copy with small chuck of persuasive content logically connected with each other. Whereas, if you are just interested in people signing up for an e-book or a software tool, then use small text with attractive headline and benefits mentioned therein.
Testimonials: Let’s face it, you may have great products and services, but without a landing page, you are not going to make a sale. In other words, a landing page offers you a unique opportunity to convince and persuade your prospects into buying your products or services. When it comes to convincing your clients, posting some testimonials can work wonders and add to the credibility to your claims. Sometimes, it also helps convert your leads into buyers.
Further, the placement of your testimonial also holds critical importance to making a sale. For instance, post your testimonials when your prospects are semi-convinced. In other words, you may want to position your testimonials right after the benefits of the products.
http://adwordsmanagementuk.co.uk/ |
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