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| 5 Must Have Features for W2P Software |
By:
smediaisw |
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Whether you are waiting to see what new web to print products there might be at the next Graph Expo, or if you are researching providers, here is a list of must have features for a web to print software development. And remember, it is best to avoid a so called w2p solution that is just out of the gate. While every product has to have a first year, it could just be a 12 month cycle of ironing out bugs and breaks. Look for these must have w2p features. ONE: Must offer a variety of packages because one size does not fit all. A printing professional should be able to touch a web to print solution, even if they are a broker or boutique design company. At the same time, larger print providers are willing to pay a lot more for a white label integration of the software feature they really need yet cannot afford to develop such as the design studio. If a larger company already has an ecommerce website and shopping cart, they do not want to duplicate efforts. Nor should they have to. TWO: Flexible features that allow a printer to continue a level of personal attention to his print customers, especially with a webprint software application, is a must. One such feature is a payment system that lets customers continue with payment terms. After all, it is good to cater to good customers, and many will already have payment habits. They will not want to necessarily pay in advance before the order is processed. THREE: A great user interface is a must. Print professionals may take days or weeks getting their web2p storefront all set to go, but an end user will make a decision in minutes as to whether they will place an order from the site. After investing in time and resources to draw online customers, the proof is in whether the customer engages or bails out. FOUR: No hardware to install, and no IT background necessary. Web store owners should not need to have internal tech support on hand just to have an online storefront. For usability, look for a w2p software solution that is designed by printers, for printers. With the right system, a printer can be ready for ecommerce within a few days. If the solution also has an easily customizable storefront, even better. The online storefront should completely become the printers own website. Fields should be easy to populate, as should pricing and content boxes. As a bonus, the site should have built in SEO features, such as metadata fields. FIVE: You must have an online print design studio with templates for customization. Real online print design is a have to have feature. Unlike PDFs that can be downloaded, a design studio is integrated with the cart, the presses and the customer loyalty account. The one web to print software doing this must have feature, and other features well, is PrintSites.
For more details please visit us at:http://www.printsites.com |
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