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| A Win-Win Situation |
By:
Kurt Zier writes about buy online pick up in store at The Home Depot. He reviews the myriad of optio |
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| The store pick up is new service that is available for many home supply stores. It is the ability for a customer to order online and then pick up his order at the local branch of that store. This can be a winning situation for the buyer as well as the store. Store pick up helps the buyer for the convenience of the system and helps the store to better serve its customers. Store pick up is an excellent option for customers to investigate for their purchases at their favorite home supply stores. The ability to do a store pick up is a useful alternative for many types of shoppers. For those shoppers who are accustomed to making their purchases at the physical outlet, they are given more diversity in their choices. For instance, suppose a homeowner is looking for a new dishwasher, but wants to get the look of feel of the machine before purchasing it. When he gets to the home supply store, he finds the brand and model he is looking for, but they don't have the color he was hoping to get. This is when store pick up is very useful. The customer is satisfied with his on-site inspection of his potential purchase, and now he feels comfortable making an online purchase to get the exact color that he prefers. Many customers worry that an online ordering service like store pick up will cost more money than buying it in the store. They have an idea that the shipping cost of in-store items is sucked up in the advertising value of having a physical item available at the store. In reality, many home supply stores are more limited in floor space than they would like. Customers that order online help with this problem this problem. In general, the warehouse inventory space is less expensive than carrying inventory on the selling floor of the store. For this reason, the store pick up service is a benefit to the store. Often the store, in recognition of this benefit, does not charge the customer for shipping. Store chains in general benefit from the trend of online ordering, and pass this benefit that to the customers in the form of a deeper, more-varied inventory. For the washing machine example, the store is now able to offer more colors and variations on a particular model, more models of a particular brand, and more brands of a particular store item. The customer benefits from this increased diversity of choice thanks to store pick up. Even when a customer decides on a purchase where the product is in the store, the store pick up service provides another benefit: a hassle-free checkout. The customer begins by making the purchase in the comfort of his home. Many stores will be able to have the items ready for store pick up in a short amount of time, some as quickly as an hour after the order is placed. Now the customer simply drives to the store, parks, often in a special spot up front, then picks up his item at a special counter at the front of the store. No need to walk around the store, arrange for your item, or wait in the checkout line. These are some of the excellent benefits of store pick up. |
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