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| Aerial Ads with Balloons |
By:
Donnell Johnson |
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Putting an ad in the sky has become a very successful means of quickly getting a message across to a local group of people. You have probably seen a banner pulled behind a single engine plane over a beach or sporting event. The banner will tell of a product, a service, or a sporting event. Curiosity will cause people to investigate further.
A larger version of the banner ad is a billboard ad, sometimes the size of a roadside billboard. These are also pulled behind a plane over a crowd to promote a product or political candidate. Some even pull both, a billboard with a trailing airplane banner. Others hire a helicopter to pull a banner. Though helicopters are more expensive, they have more power and can pull much larger banners and billboards.
Helium balloons are also used to attract attention. When a giant balloon is seen attached to the ground by a banner, people will drive over to see where it leads. A newer form of aerial advertising is by hot air balloon, or blimp. It is possible to buy a blimp and have your company name put on the side. Goodyear has become famous doing this and their use of the blimp for others probably pays their expenses. However, this is very expensive and probably cost prohibitive to most companies.
Remote controlled balloons are a nice compromise, inexpensive but further off the ground than helium balloons. These balloons are heavier than air since they have to come down. Without the weight of a pilot, the balloon doesn't need to be as large to carry the ad.
The balloon runs off the power of a small electric motor and an pusher prop. The angle of the propeller is adjusted by the remote control transmitter. When the propeller goes up, the rear of the balloon goes down and balloon rises, and vice versa. Left and right controls work the same. It resembles a slow moving model plane. If this remote controlled balloon displays an advertisement, the controller can make it pass safely over a group of people as many times as he likes, then land it at his feet.
These balloons come in varying sizes, some starting at six feet and going to nearly twenty feet. They are not helium filled so preparing and launching them is simple. Of course, wind plays a factor with something so light and scheduled runs may need to be postponed.
Costs largely depend on the size of the balloon desired. One company sells six foot balloons with the ad displayed on the side for 1500 dollars. The thirteen feet costs about 4000 dollars and the seventeen feet balloon sells for about 7000 dollars. Of course, there is no expense to hire a pilot with a remote controlled balloon. Fly it as you like, and as often as you like as weather permits.
If you want to target your message effectively, it is time to get in touch with an aerial banner company and get it printed and into the air. It won't take long before your well planned message will be read by thousands and the result in sales will follow. |
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