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| Aerial Advertising at Night |
By:
Donnell Johnson |
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What is the last frontier? Is it space as some claim? Is it the oceans? For advertisers, it may well be the sky. It is like an immense surface on which to write a message for all to see. In a way, the sky is the last frontier in advertising. Aerial advertising makes great use of this resource by displaying banners or billboards that are pulled behind planes over large crowds at a beach, sporting event or the like. This way the message is read by a large number of people in a very short time.
A few years ago, aerial messages were mainly novelty announcements like birthday wishes and marriage proposals. Today they are largely advertisements like political ads, promotion of products or services, or announcements of special events coming up.
Though most of the time these ads are pulled behind single engine planes, some have hired helicopters, and others have used remote controlled blimps or balloons. The novelty of a message in the sky defies being ignored, whether watchers are interested in the product or service or not. It has proven to be a low cost way to get a message to a large audience quickly.
A novel twist to aerial advertising is night ads. These are lighted messages appearing on the under side of the plane. Almost like a UFO, the message suddenly appears in the dark sky and again, demands to be read.
The computerized moving characters appear on the underside of the plane, from wing to wing and often wider than the wings. One company states the advertising message is displayed on an 8 foot by 36 foot grid, containing 252 lights. We have all seen the signs on banks or restaurants with moving display, made by lights forming the words or numbers. Imagine this display being much larger and, instead of hoping people drive by and read it, it is brought to the people in the sky.
The moving eight feet tall letters are made of high intensity individual lights. Like the bank sign, the message can blink on and off, can scroll up or down, can travel right or left, and can sweep right or left. The words can even be made bold. A creative message will capture and keep the attention of the audience during the entire pass over them.
Though not yet in color, the night aerial ads have several advantages over daytime banner ads. First, the preparation of the message is simple. Just type the words or numbers into the computer. The message can be repeated or reworded for variety. Second, there is no need for dangerous low level flying to get the message into the air as with banners. Third, the message can be longer with more information since it is only displayed a little at a time. A disadvantage is that fewer people generally are outside at night to read the message.
If someone is interested in an aerial night message, the first step is to plan a message. The message should be less than 45 characters (so it can all be read in time) yet contain all the information you want to get across. When this is accomplished, check online to see where an aerial banner company is available. It is a creative way to capture the attention of night sky gazers and get your message into their lives.
Someone interested in this form of aerial advertising should first work on wording their message. It is recommended that it not exceed 45 characters for this is the amount that can be scrolled across the plane during the 17 seconds of a pass. Of course, be sure all the information you want to convey is in those letters. Next, check the internet to see if an banner towing company is available to the audience you want to target. The effort and expensive will most likely pay off for writing in the sky, whether in daylight or dark, demands to be read. |
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