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| Affiliate Marketing: E-zine Advertising Guidelines |
By:
Baylee Moonsong |
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In affiliate marketing, the associates are looking into means in which their chosen products can be promoted more effectively. One effective way is utilizing e-zine advertising. The associate must first know what this marketing tool is all about before they can make use of this tool for promotion.
An e-zine is a newsletter sent to subscribers. It is a coined term for magazine which is made available in the Internet. The core subject matter or theme of the newsletters can be anything. At a point when a newsletter ( after being posted for some time in the internet ) has gained a certain number of subscribers that is representative of the global market, it is when the ezine publisher will begin selling advertising space to affiliates and online businessmen.
Here are some tips that an affiliate marketer should remember to get the maximum benefits of e-zine advertising.
* A number of e-zines are simply paragraphs sent in an email, while other e-zines give links to other sites. The affiliate should choose e-zines that have these external links. If the affiliate has joined a PPC program, he can place the link to be going to the merchant’s website. Or else, the link could lead to the affiliate’s website. What is important is that the e-zine should convince the subscriber to participate and take a more active role.
* One type of e-zine ad is similar to a banner ad while the other type is called a solo ad. The former is cheaper while the latter is more expensive. The solo ads take the complete attention of the reader, while the banner-like ads will be competing with other banner ads. It is up for the affiliate marketer to decide which ad type to choose according to the budget and what works best for his affiliate product.
* How the ads are placed is also essential. The top sponsor ads are better than ads placed in the middle of the newsletter article. An ad placed right in the middle will almost certainly be skipped by the reader. While the ad positioned at the top will more likely be read first. The top ads are, of course, more expensive than the middle ads. But what good will a middle ad do when it cannot even get one visitor? Next to top ads, the bottom ads are effective. When the article of the newsletter is appealing, the reader will reach the end and find the bottom ads. Since the recipient is through reading, he is more likely to click on the link of the bottom ad.
* The reason that ezines is effective is that they are delivered to a very targeted group of readers. The affiliate must know from the newsletter’s publisher the topics of the succeeding issues to have an e-zine that targets a particular audience. Once the next issue is known, the affiliate will pick from among the products something that is related to the issue’s theme for it to reach a specific target.
With these e-zine advertising guidelines, the affiliate can center his attention on ads that will earn profit and avoid the ones that are ineffective. |
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