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| Affiliate Marketing: E-zine Advertising Tips |
By:
Filipe Marinho |
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Affiliate Marketers are exploring for methods to advertise their chosen products effectively and one way to do this is by using E-zine. The associate marketer must first know what Ezine Advertising is all about before they can apply this tool for advertisement.
Ezine is short for online magazine. Ezine advertising is putting advertisements in a newsletter sent to subscribers via email and the core topic and themes can be about anything. And when a newsletter has been around for quite sometime in the internet, the number of subscribers of the newsletter will increase to a point that it represents a sizeable percentage of the global market. As soon as the number of subscribers is large enough, the publisher of the e-zine will be selling space in it to internet entrepreneurs and to affiliates. This is how e-zine advertising starts.
Here are some guidelines that an affiliate marketer should bear in mind to get the maximum benefits of e-zine advertising.
* Even as other E-zines give links to other websites, several E-zines are usually delivered via email. Affiliate marketers should select e-zines that have these external links. If the affiliate has joined a pay-per-click program, he can arrange the link to be directed to the merchant’s website. Otherwise, the link could lead to the affiliate’s website. What is important is that the e-zine should encourage its recipients or subscribers to have a more active role.
* There are twotypes of ezine ads: Solo ads which are more expensive and the Banner-like ads which are much affordable. One advantage of a solo ad is that you have your prospects attention not like the banner-like ads where you will be competing with the others. The affiliate must look into his budget and choose which type of e-zine ad will work best for his affiliate marketing business.
* Affiliate marketers must pay attention on the placement of the ads.The top sponsor ads are better than ads placed in the middle of the newsletter article. An ad placed right in the middle will probably be overlooked by the reader. While the ad found at the top will surely be read first. The top ads are ,of course, more expensive than the middle ads. But what good will a middle ad do when it cannot even get one visitor? Next to top ads, the bottom ads are effective. When the article of the newsletter is appealing, the reader will finish the article and find the bottom ads. Since the reader is through reading, he is more likely to click on the link of the bottom ad.
*Having a targeted niche is better than a generalized approach. The affiliate must know from the newsletter’s publisher the topics of the next issues to have an e-zine that targets a specific audience. Once the next issue is identified, for example “vintage cars”, the affiliate can choose among his products which is most related to the issue, for example, “car parts”. An e-zine ad about another topic, such as “computer software” will most likely be disregarded by the reader.
The associate marketer can steer clear of spending for advertisements that are useless and instead concentrate on ads that will convert to sales by simply applying the above e-zine advertising guidelines.
Filipe Marinho is the owner of the profit pulling site http://www.simplemoneymakersystem.com/affiliatemarketing.html
To find out more about how to make money online and to get limited time free video training, visit http://www.simplemoneymakersystem.com/affiliatemarketing.html |
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