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| An SEO Campaign is always an ongoing process |
By:
Mikal Bhatia |
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rich, trustworthy websites.
Their algorithm focuses on establishment. If you have an established website, you may only have to communicate with Google robot, rather than going against them, and you can have high rankings with very less comparative effort. There are SEOs who never revise their SEO strategy.
They have plans and they do it same for every client. SEO Gurus should tweak and review old content. SEO Gurus should design an SEO strategy which never breaks over the years. SEO Gurus should make an audit part of their SEO campaign. These are parts, ideas and aspects which should be updated in an SEO audit.
1- Hard Line There is always two ways to follow. If you are always on hard line and do aggressive SEO stuff each day, it can harm your SEO. Hard Line can take several times in over optimization. Keep yourself updated with the algorithms changes every time, your SEO strategy can be useless if algorithms have changed. In copywriting, people go over with their copy. They stuff keywords in the copy, which can often result in a page which reads poorly. Google algorithm is very intelligent and it figures out if the website is only built for search engines rather than users. Don’t need to be on Hard Line Quality inbound linking can help
2- Poor Design & Format People search queries, they reach your website… does your website answer the query thoroughly? Does it look trustworthy? Is it the first choice? You need to check and balance your web pages for the basics. Check spelling, grammar and make sure you use call to actions.
3. Re-Stable Your Link Popularity how is your current link popularity? Do you have all reciprocal links? Are they all pointing from low quality websites? Are most of links linking from home page? You must have external deep links pointing to internal pages, too.
4- Duplicate Content Duplicate is always a negative strategy. In exam rooms, teacher catches that copy others and duplicates content… Similarly, duplicate content may create problems for you, because Google robot hates similar or same content. See Google Guidelines about Duplicate Content
5- Alliances Sometime, we research for our business related websites. Suppliers, vendors, partners, local chamber of commerce etc. Naturally, this results in quality networking. Like, if I have account on www.alibaba.com, I sell my products on the website, so I will have a very good link from www.alibaba.com on each product page.
6- Adwords Testing and Troubleshooting your titles and description tags are very important. People see them when they have to click on search results. Are you title tags and description tells exactly about your business? Do they generate maximum visitor response? How would you know? Run your Adwords test. Take the description and titles into the Google Adwords ads, and run an Adwords campaign on different variations. This can explore more enticing titles and descriptions on actual click rate. Always consider changing your titles and description tags to improve Click through Rate.
7. Balance Link Building and Content writing a successful SEO strategy needs both content writing and link building, and you need to spend your time on both. Linking is always worthwhile, but never forgets content.
Keep an eagle’s eye on your SEO campaign.
To find one recommended SEO Specialist for Pakistan, Dubai, UK and USA regions, click on the following link to view, Browse SEO Services Pakistan, Dubai, UK, USA, Australia, Africa, Germany and India regions. |
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