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| Automated SEO Tools Look Like They Are Here to Stay |
By:
William Hova |
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Of course, the Web is packed with valuable information but for every quality website out there there is also one spammy low value site along with it.
With backlinks being the key ranking factor of Google, Yahoo and Bing, these types of garbage sites are not going away. Website owners will forever desire more links pointing back to them in order to improve their position in the SERP's and they will always look for the easiest way to accomplish something, so automated SEO tools will always be around.
Fully automated SEO tools usually come in the form of software made to easily handle the most mundane link building tasks. Let's face facts, posting your content to websites, writing content, creating forum profiles and web 2.0 profiles are all extremely uneventful, time wasting chores. Software on the market today can handle all of this for you without stopping for a break or getting tired or asking for a raise. They can even solve Captchas and security questions and confirm email addresses on their own!
I believe, if you are putting out good content with or without the use of tools or software, you’re safe. It’s when people get lazy and let automated tools do all the work for them that I get annoyed. One day, the engines will figure these people out and either penalize them or completely ban their sites from Google.
However, I do think that each and every website on the first page of Google, Yahoo and Bing are only their because they have been optimized and have a big number of artificial links pointing to them. "Organic" results are a myth. When money, sales and profit are up for grabs, what did you think was going to happen? People will never stop trying to game the system.
There is good news. That is that the websites on page one are currently of high value. Do you recall in the earlier times of search engines when most of the top results were just link farms or pages referring you to a bunch of other websites? That doesn't exist that much anymore because the Big Three do a pretty decent job of protecting their user experience by always adjusting their strategy for ranking sites and split testing what works.
I guess the moral of this story is to only put out valuable content. Please do your best not to contribute to the growing pile of trash on the Internet. If you are going to use automated tools, at least use them responsibly with the goal of reaching a broader audience with your message, as opposed to just slapping links on a page without much content just for the sake of racking up your backlink count.
BH is a full time writer and publisher that spends all of his time marketing his information products online. Other quality resources that you may enjoy: back link tools | http://nickkringas.com | back link builder |
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