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By: Dean
In today’s highly competitive internet market, creating a space that’s unique to your business is more important than even before. There are struggling online businesses and yet there are others that provide steady income streams for the owner. Here are a few highlights on the benefits of twitter marketing applicable to both startup and emerging small businesses.
Drive Traffic. When you get twitter marketing, you get a whole lot more than follower additions to your twitter account. Increasing traffic to your website is indeed one of its biggest benefits. Have a twitter feed linking to 100,000 twitter accounts and you can be sure a tweet is seen across at least 50% of the people owning these accounts. Depending on your niche area, announcing upcoming sales promos and attractive customer programs gains attention and leads followers to clicking a link that eventually takes them to your website.
Build Loyal Customer Base. A customer base that remains loyal is an important addition to every online business. Recurrent purchases for the most companies bring in much more income than first-time transactions. This is why you need to build up that loyal base and tap into a more stable, and expected income stream. If an online business happens to be your sole means of income, this is even more beneficial since you can come up with planned agreements with clients and plan ahead financially.
Improve Brand Awareness. Taking your business from offering first-time customer service to being a force to reckon with in a designated niche area requires acquiring tactics as a marketing skill and plenty dollars. Put up your stuff on Twitter and it doesn’t cost you a cent. The right Twitter Marketing plan gets you fast twitter followers without having to bother about advertising costs. And if in event you do engage in Google Adsense or another Pay Per Click
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Distribute Information on Products & Services. A twitter account with tens of thousands of followers provides a clear and highly effective distribution channel for new products and services. Are you offering up 50% discounts on Black Friday? Your twitter feed is the best place to notify customers beforehand. You don’t often see Press Releases advertise future promos. A short tweet feed with the info and a link to your website and all that’s needed in this case. You don’t have to spend on expensive distribution lists that aren’t as effective. Just place a tweet and leave it to the followers to spread your offer by word of mouth if it’s good enough.
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