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| BMW Will Invest 100 Million on Constructing Carbon Fiber Factory and Plans to Establish New Automobi |
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dff zxcq |
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According to the report of Bloomberg that the German BMW Group has invested one hundred million on constructing carbon fiber factory which will be the first carbon fiber factory ever constructed by automobile manufacturer. BMW's constructing the carbon fiber factory will ensure the supply of this materials and its cost reduction. It is known that the price of carbon fiber materials is twenty times higher than that of steel. In addition, BMW needs this material to lighten the weight of the electrical car and balance the weight of the battery. German BMW has announced that the company will invest about 400 million Euros to expand its Leipzig factory for the purpose of mass manufacturing the first type of electrical car with the car body made of carbon fiber material in the world. This type of car is expected to meet the audience in 2013. The Herbert Quandt has recently increased the share holding of one of the important cooperative partners in terms of carbon fiber automobile components, SGL, in recent days so as to retrain its component, VW, to control this company. The competitor of BMW, VW has once purchased in 8.18 percent share of the SGL Company, becoming the second largest share holder of this company. The BMW Group has also claimed that it is considering establishing a new automobile assembly factory in India to consolidate its position as the largest luxury car maker in Indian market. BMW is currently making enormous efforts to fasten its expansionary speed in new rising market. This company attempts to dominate the luxury car market in Indian before 2015. Its main competitors in Indian market are Benz and Audi. BMW is considering the new rising market as an important orientation to focus on and has fastened up its pace to occupy more market share. At the present stage, Indian market regards the BMW as the largest luxury car seller in the country. Benz and Audi rank in second and third respectively. In April 2011, BMW started to assemble engine and diesel turbocharger in its Chennai factory located in the Southern part of India. These engines and diesel turbochargers are being adopted by the BMW 3X, X and X1. It is said that BMW had surpassed Benz in 2009 and became the luxury car maker with the sales performance incomparable to any other car makers in Indian market. The fervent selling performance of BMW in global market has laid a solid foundation for the further expansion plan of the company.
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