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| Corporate Stationery And Its Use |
By:
Janice Jenkins |
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Corporate stationery printing plays an important role in maintaining a company’s brand image. A single page of this personalized stationery reflects the company’s logo and the letterhead found. This makes the corporate identity. It is therefore important to use the company’s personalized stationeries in any form of communication whether internal or external. It helps the employees and the outside people including customers understand the business identity.
If you are quite unsure how and when to use corporate stationery printing in your business, here is a list of situations and people that involves the use of it.
Stakeholders, Partners and Suppliers
Letters or written communications addressed to stakeholders, partners and suppliers must be in a corporate personalized stationery form. This quickly identifies your business whenever you send a written correspondence with them – snail mail or fax.
The business logo should appear in the letterhead and must show consistency in all personalized stationeries sent out to these important people. The logo is an important element of branding. It will reflect the company’s state of management. A poorly designed logo shows a “hardly caring” business. Avoid this blunder at all cost. Make your logo look great and consistent in all your corporate stationery printing.
Employee Correspondence
For employment contracts and offers, HR letters and any other forms of communication involving workers, it is also important to use corporate stationeries. The letterhead on this personalized stationery makes the correspondence official. It also gives the impression that the letter is coming from top management. If it is a departmental correspondence, the department head should also affix his or her signature on the letter.
Contracts
Internal or external contracts, corporate stationeries must be used. Contracts are lawfully binding. Personalized stationery bearing your company’s letterhead makes the contract official and enforced. It then results to a definite credibility on the document. Whether it is a client, stakeholder, partner, supplier or employee contract, corporate stationery must be utilized.
Sales arrangements should always be in corporate stationeries. This is an out most important to your business and must be official. Using your business personalized stationeries will again make the arrangement official and credible.
Email
It may be an electronic form of communication but it is not a reason not to use corporate personalized stationery. Yes, this electronic form of communication does not involve stationery printing. However, it is no reason not to use corporate personalized stationeries. Employees should use standard signature in all emails to guarantee professionalism. The standard signature should include the company’s name and sender’s contact name and official title and contact information. You should provide guidelines when it comes to font size, style and color to achieve a consistent and unified look.
For comments and inquiries about the article visit: http://www.printplace.com/printing/stationery-printing.aspx |
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