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| E-Mail Marketing Strategies That Will Crush Your Competition |
By:
Brian SD Scott |
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E-Mail Marketing Tactic #1: Announce Big Sales - Always let your email subscribers know when a big sale is coming up. Do not wait until the last minute, however. Give your email list members a fair heads-up, and then send another reminder or two before the big sale day. If the sale stretches across several days, be sure to let them know this as well. If a coupon code has to be used, make absolutely sure it is included in the email.
E-Mail Marketing Tactic #2: Use Strong Subject Lines
The subject is what brings people to determine whether or not they hit the delete button automatically or whether they actually click on, open, and read the email. Without an interesting or intriguing subject line, customers might not even bother. Come up with something clever that will grab their attention and make them want to open the email. Use creative one-liners or fun catch phrases. You can also cut right to the chase and say something like: 50% Off All Products For The Next 72 Hours! Another powerful way is to ask a question like: Did you download your free report yet? The point is, if it makes the reader open the email, then the subject line has done its job.
E-Mail Marketing Tactic #3: Make the Call to Action Clear
In other words, always let your customers know what you expect of them, and what they can expect of you. Whether it is a sale with free shipping if they purchase $25 or more worth of products, or a free promotional offer or item if they attend a local event, you need to make the message clear. Any "fine print" should always be out in the open so the reader knows any catches, details, or other provisions they have to meet well in advance.
E-Mail Marketing Tactic #4: Use Social Networking to Your Advantage
Facebook is all the rage right now, so be sure to include a reminder to have your email readers click "like" for your company on Facebook. You can easily include this link inside of the email, so all they have to do is click the icon or link, and it takes them right to Facebook with the option to click on the like button. Facebook is currently showing a valuable asset and additional help to businesses all over the world.
E-Mail Marketing Tactic #5: Include Fun, Informative Content in Your Emails
You do not have to make every single email a sales pitch. Instead, include some interesting information about your product, how it can be used, or another topic closely related to your business. If your email subscribers tend to get nothing but sales letters, they may begin deleting them. However, if those emails make for an interesting read, they might just press onward and even go to the website and make purchases or ask questions.
E-Mail Marketing Tactic #6: Take Advantage of the Holidays
The holidays, especially major ones, are a good time to market your product or service. Use this to your advantage in emails by creating special, holiday and email only discounts. You can get creative by offering special holiday related items, or just have sales during select times of the
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Learn how to make money from the Internet. Visit Brian's website, http://www.HomebasedBlogging.com and learn all about affiliate marketing at our website. |
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