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By: Walter Scott

The Internet is now being utilized by a lot of businesses around the globe to expand their market reach. The World Wide Web is a place to promote their products, services, and most especially their brand name. Like a baby chicken breaking out of its shell, the business that puts up a website is no longer limited to the markets along their vicinity. Companies can now search for leads, advertise to potential clients and customers, and most importantly close sales online. Prospects can come from all regions encompassing the globe. To effectively gain more traffic into the company's website, a dedicated hosting server is a complete and utter necessity.

What are these hosting solutions?

A dedicated server is similar to an apartment or a rented room; the person renting the place can use all of the amenities, features, and benefits of the space to their advantage. Instead of renting out a room to sleep in, these servers are more on the digital side of things. Website owners, more particularly those that own businesses, can rent or lease an entire server. In short they have the entire server for themselves.

This dedicated server hosting enables website owners to acquire more flexibility in running their web address as compared to shared hosting services. Companies can then have full control over all functions and applications of the server to maximize the potential of their Internet address.

Businesses can acquire these services through a hosting provider. In other words, these are paid services.

Paid? Why not go for free?

Free does not necessarily mean better. Free web hosting does exist and there are a number of providers out there that offers businesses a spot in their server free of charge. However, there are a number of restrictions and the options to choose from are far less in number when compared to dedicated hosting.

For example, bandwidth; bandwidth is the amount of data being transferred to and from and the server within a given period of time. A lot of free hosting service providers have lower bandwidth. Therefore, there is a high probability that the company's website might crash rendering the business unable to market their wares to the world. This does not bode well for the business at all.

Dedicated solutions, even though they are paid services, have higher bandwidth allocations for website owners. Simply put, such services pose very minimal to absolutely zero threats to business owners in terms of their web address crashing down on them.

There are even other options available for these dedicated solutions. For instance, business owners can choose from two of the most popular operating systems: Linux or Windows. Servers with the Linux operating system gives business owners more applications to allow them more flexibility in managing their website and is generally cheaper than its Windows counterpart. However, it requires a more complex style of programming language. The Windows hosting is a bit pricier than the Linux version but has a programming language that is somewhat easier than the Linux one.

Website owners need only to take their pick among these two operating systems to boost their website's productivity. Now the question remains, would you go for the paid or free service? Let us answer this question with another one: Do you want to rent a house that is free but very unlivable or pay for one with full amenities? You decide.

Walter Scott is a professional web hosting solutions consultant. To learn more on web hosting providers in Australia, visit http://www.webvisions.com.au
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