|
Welcome to Articles4today.com
Blog!
Articles » Internet Business » Site Promotion >> View Article
|
 |
|
 |
| Get Your Marketing Mails Read With These Envelope Design Strategies |
By:
Janice Jenkins |
|
Blank, white business envelopes do not get your marketing mails read. Today, color envelopes with custom designs and strategic layouts are the key to actually succeeding in direct mail marketing. That is why in this lesson for direct mail marketing envelopes, we will discuss some of the best strategies when it comes to design that will get your envelopes read.
Let us go into these common and effective strategies one by one. We will start with the most common and yet still particularly effective, the color strategy.
1. The unique color strategy.
Most envelopes are white. Some add a little color, but typically calendars are white or have light color accents. That is why one of the most common but very effective ways to get your mail read immediately is by using a unique color strategy with your custom envelopes.
Using very odd and exotic colors should make your envelopes the first thing that people see in their pile of new mail. More often than not, they will probably read and open that mail first to figure out who it is from and why it is that color. That of course will be the best chance of your mails to get read above all the others giving you the first advantage with your marketing mails.
2. The unique material strategy.
Another good strategy to get those mails read first is to use a unique material. Instead of a standard paper option and standard color inks, you can go for something a little bit more unusual and eye catching.
For example, you can use special textured inks that make the envelope feel rough, feel smooth or even feel a bit soft. You can also use specialized inks that make your text and images gleam or go glittery. People will notice immediately that your envelopes are unique, and of course will probably open it as one of the non-junk mail mails that they will keep.
3. The impressive authority strategy.
One of the best proven strategies comes in the form of an authority mail. This is basically an envelope design that is very impressive and presents the authority or trustworthiness of the author immediately.
This is done through the impressive display of the firm’s business logo or other such insignia that prove to people that this is indeed from that very important person of authority. If people think that is really official and not the typical junk mail, they will of course trust the mail enough to open it. So if you do have some authority which you can project, make sure that you place it on your color envelopes.
4. The image strategy.
You can also go for the so called image strategy. This is the special strategy by which you use very impressive images within your color envelopes. Sometimes people are can be impressed enough with high quality full color images that they will keep the brochure and read it after picking up the mail.
As long as the images are very tasteful and in full vivid color, this custom envelope design strategy can work powerfully in marketing since it really does drive people to read and keep those images.
Now test some of these out and see if these strategies can be compatible with your own plans for custom color envelopes. These strategies have been proven to work, so you should not worry. Just make sure to match it up with your own custom envelopes.
For comments and inquiries about the article visit: http://www.printplace.com/printing/envelope-printing.aspx |
|
|
 |
 |
 |
 |
|
|
