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| Google Personalized Search Good or Bad for SEO Professionals |
By:
Qaniashah |
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Google Blog says:
Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages. Now when you search using Google, we will be able to better provide you with the most relevant results possible. - Google Blog
The main point here is that people know longer need to be logged into Google to see modified results. You will know when a set of results is modified when the View Customizations link is inserted in the SERP.
Today everyone gets a different SERP!!
This is very troubling for many SEO professionals, they were doing well with their clients but since this update has appeared, the measurement of success has been predicted.
Interestingly, the top 3-4 results were often very consistent with minor re-rankings. The 5-10 positions were far more likely to have larger re-ranking anomalies.
Types of Personalization
Geo-graphic
Localized TLD
IP address
Query analysis
Technical
Browser
OS capabilities
Cookies?
Toolbar?
Time based
Time of day
Time of year
Historical data
Behavioral
Query history
SERP interaction
Selection and bounce rates
Interactions with advertising
Surfing habits (frequent surfer fresher results)
Possible Personalization
Social Search
Bookmarks (and sharing)
Reader (and sharing)
Voting/SERP manipulation/sharing tools
Demographic (including geo-graphic)
Service account (a profile on a search engine service)
Toolbar data (auto-fill)
Search patterns (query types)
Surfing history (implicit data)
Non search referrer
Tracked via toolbar/browser
Interactions with site
Personalized Page Rank
Behavioral data
Categorized segmentation
Harmonic Rank
Google got good response from users regarding Google personalized search, that it can be very effective in dealing with spam. The more personalized the results, the less chance that spammy domains will be ranking.
What to do to tackle Google Personalized Search
every one is looking to tackle Google Personalized Search, you should follow following guidelines:
Demographics
Relevance Profile
Keyword Targeting/Phrase Strategies.
Quality Content
Search Result Conversion
Freshness
Print Page/bookmark me/social
Site Usability
Analytics
If you have done the good hands on the following fields, you have done enough, lots of testing and checking is still under process, and we will see many wonders in upcoming future just like Google Caffeine.
To find Internet marketing firm which provides most affordable and cheap IT solutions in Pakistan, click on the following link to view the website, Browse SEO Pakistan and SEO Services Pakistan. |
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