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Articles » Internet Business » Web Design >> View Article

By: Alan Smith
Websites are online mirror of your company or organization which should be designed and optimized using specific

guidelines and standard. This is done by professional web designers and developers who decide on the designing

standards after knowing your company details and the budget.

- Unlike a store customer, internet users also have the similar kind of behavior. They tend to surf quickly

through web pages, scan the content, view images, click on heading link, read important information and then quit

the website. So here the designer has to list the priorities to be set at which stage by means of website designing.
- A site’s design should be such that it is able to grab and hold visitor’s attention. Human beings can very

well identify edges, patterns and motions, this is the reason videos are considered better in online marketing,

presentation or advertising. Any website’s user interface consists or images or text or both. Entire web page with

simple text without any image or bold italic looks unattractive. Therefore their use should be balanced and in right

proportion.
- Never design a website that keeps a user imagining or thinking about the information you are giving. An

ideal website should be self explanatory which is very clear in presenting the idea, with no confusion. A good

website designer designs a site which is to answer the questions of the visitors. This would make the users trust

your company and believe in what you are saying.
- The web content should be very effective and relevant to your company. Remember that internet is different

from print media therefore how the people browse the web and their preferences should be known. Lengthy content

which is devoid of images or bold marked keywords are not liked by users.
- Information that you provide through your website should be simple, to-the-point and useful for the users.

Websites that are full of attractive images but lacks in quality information do not succeed in attracting and

sustaining users’ interest and attention for long.
- Include white spaces on the web pages wherever it is needed. Over-crowded web page with content or images

put off the visitors. White space creates the feeling of spaciousness which enhances the content and graphics

present on a website.
- Keep ‘search’ option in your website. It is not advisable to keep a website devoid of this facility. This

helps the users in searching the information they are looking for.

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