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| Is Customer Service Lost in Internet Marketing? |
By:
Kathy Ancheta |
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| Change your ads regularly. Your prospects could
get bored seeing the same ad all the time. Statistics
show people usually see the same ad 7 times before
they actually buy. Just change them enough to keep
them from being over-exposed. For example, if your
ad said. "FREE Killer Marketing E-book!", you
could change it later on to "FREE Sizzling Marketing
E-book!"
Lower the chances of negative word-of-mouth
marketing. You'll always have customers who are
dissatisfied. Try to please them as much as possible.
You could give them a refund, discount, a free
product, a coupon, a rebate, a compliment, etc. Just
be polite and stay calm if they are angry or frustrated
with your business.
Give people a deadline to order. Tell people if
they order by Sept.15, 2002, they will get a
discount or free bonuses. This will create an urgency
so they don't put off buying. Another example,
"Order before 8:00 p.m. US/EST and get a second
product of your choice for free!"
Offer people a money-back guarantee. The longer
the guarantee, the more effective it will be. It could
be a 30-day, 60-day, 1 year, or lifetime guarantee.
You could also offer them double or triple their
money back or a set amount of money back, like
$25. You could also allow them to keep the product
if you can afford to do that, even if they ask for a
refund.
Offer a free on-site repair service for products you
sell. This is convenient for people because they won't
have to send it away for repairs and they won't have
to be without the product for a long period of time.
If they have to send the product to you to get
repaired, offer them free shipping.
It is all about building the trust with your potential customers. These may seem like no-brainer tips...you would be shocked at how many marketers are NOT doing these simple steps to ensure a trusting buying experience. |
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