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| Melaleuca Business - Learn How To Properly Prospect And Succeed With Melaleuca |
By:
Casper Frederiksen |
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When you join the network marketing company Melaleuca, I am sure that you do it because you want to succeed and even become financially independent - because that is what you can create for yourself by joining this industry. Unfortunately you won't get the right information in order to grow you Melaleuca business from the company. They tell you to work your "warm market" - convincing your family and friends that these products are SO amazing and the opportunity is even more outstanding.
You learn that everyone is your prospects and therefore you should show this to everyone you know! No other industry believes that EVERYONE is their prospects and no other industry uses these techniques. The reason for that is very simple! Everyone is NOT your prospect and 95 % of the people that are joining the network marketing industry are failing because of these techniques. So of course it makes no sense to use them. You may have the greatest product EVER and you may love it yourself, but still, it is not for everyone and it never will be.
You can not grow your Melaleuca business by working your warm market and talking to all your friends and family members, and it certainly won't make you successful handing out business cards and other stuff to promote yourself - actually the only thing these will promote is the company. So, why not do things right? Well, in order to succeed with your Melaleuca business, you have to learn HOW to properly prospect. And always remember that your prospects won't ever be everyone.
Try and picture this situation: A friend of yours walks up to you while you are sitting in your front yard. He has a bottle in his hand and with VERY much excitement in his voice he says "Man THIS is some powerful juice, it is SO awesome, it tastes fantastic, it gives you SO much energy, it's the best jouice EVER, you should really try it out and buy some bottles now." Okay, it must be pretty powerful, since he is so excited, so you tell him that you'll think about it and get back to him. Your friend won't take this for an answer and says "There is absolutely NOTHING to think about, this is the best healthy juice ever, and you can't get it anywhere else - you really HAVE to buy some bottles from me right now!" Still interested? Well, I wouldn't be, that's for sure.
Now picture this instead: You are still sitting on your front yard when another friend comes to you with a bottle in his hand saying "Man this juice is really good, not only does it taste good, I also get much more energy when I drink it." That sounds like a pretty awesome juice, and you will most likely begin asking him buying questions, such as "Where did you by the juice" and "What did the it cost?" The friend will answer the questions, and as he is about to walk away he says "This is really a great juice and it has certainly helped me, if you want some as well, just say so - I can highly recommend it." And he walks away!
Take a moment and compare the two situations above. Who of those two friends would you rather be? I believe that most would want to be the second friend, right? But guess what, Melaleuca unfortunately wants you to be the first friend. I really hope that you can see why this is SO wrong and it has absolutely nothing to do with marketing.
Markerting is all about knowing your target market and it has never been about trying to convince people that they REALLY need what you have. To properly prospect, you have to find people who already have a desire, a want or a need for what you have to offer - this way you will become the solution instead of the annoying friend. Don't you think this sounds much better? Well, it will for sure make it more fun to grow you Melaleuca business.
If you want to succeed with your Melaleuca business, you can! Just remember that not everyone is your prospect - all you should be is the person who fulfils a want or a need which is already there. So, once you've recognized that you have to find your target market and NOT listen to the advices you get from the company, you will be able to grow your Melaleuca business the right way and you are on your way to success. |
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