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| Postcard Marketing: Including Your Website |
By:
Janice Jenkins |
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As the business industry continues to improve, so does the marketing techniques used to promote a business. Today, there are a lot of ways to get your business known in the market ranging from the simple paper based business card to the modern methods such as online social networks. But despite the continuous improvement in marketing techniques, more and more business owners are still turning to one medium to bring business and increase profits: the postcards. Though simple and old-fashioned, these cards still remain to be one of the best ways to reach out to prospective customers.
But many claim that postcard marketing is hard. After all, in post cards it is all about numbers. At any point, you can lose a fraction of your market. To avoid losing customers and get the most from your cards, you need to reduce the chance of losing your market by boosting your marketing technique. Every aspect of your campaign, from the planning stage down to the design and copywriting phase should be polished and carried out effectively in order to achieve the best possible return on investment.
One of the ways to improve the response rate of your target customers to your cards is by integrating your web site to your postcard. But keep in mind that there is a right way and a wrong way to do this.
The common practice of businesses is to include the statement “learn more by visiting our web site”. Although it tells people to check out your site, it would not motivate them to actually log on to the internet and check your site right away. In truth, this practice does not actually offer people a reason why they should visit your site or what they can learn if they check you out.
If you simply tell people to visit your site's home page without giving them a reason is a wasted opportunity. This is obviously the wrong way to integrate your site into your postcard printing. So, what is the right way to do it?
Pointing your target market to your web site is the right way, but it takes more than that if you want to get response. You have to point your prospects to a particular page for a specific reason. The reason should be clearly stated in your card as to why people should visit the page. Likewise, it should also be provided with benefits to further encourage people to act immediately.
Let us consider the following situation: You are looking for an online t-shirt printing company. Luckily, you received two post cards from two different companies each offering a t-shirt printing service. Both of them offer similar features, but here is where they differ: one merely tells you to learn more by pointing you to their web site’s home page.
But the other points you to a specific landing page where you can take a free trial and take a comparison review of their services against leading competitors.
Now, which postcard would you be encouraged to respond to? You would probably say the second one. Although the first card takes you to their web site, it does not stir your interest enough to actually respond immediately. But the second card gives you a reason why you should go to their site in a logical and cohesive way.
Postcard marketing may seem easy, but not everyone succeeds on it. To maximize the response rates, be sure to incorporate your web site in an organized and well planned manner.
For comments and inquiries about the article visit: http://www.printplace.com/printing/postcard-printing.aspx |
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