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| The Five Importance Of Marketing |
By:
Janice Jenkins |
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Marketing is the process of promoting and selling a service or product. It is the dynamism involved in creating awareness and need for your service or product directed at your target market. Not all entrepreneurs understand its whole concept. The result, a failed notecard printing or personalized notecard campaign (as an example).
It is crucial to understand what marketing is all about. If you are a company that is still about to start your business, every step that you make is critical to your success. The key to achieving successful results is creating a desire for your service or product. This will let you execute a convincing notecard printing or personalized notecard distribution and the rest of your marketing strategy.
People’s Buying Decision
It starts with a problem, an issue that they need to resolve. They buy food because they need to eat. They buy clothes because they need to don their nakedness. On top of this need though is the want and desire to buy. And this is how marketing comes in. As a company, you should portray your service or product as the solution to their want and desire. You need to show them the reasons why they want to buy you.
Classical Conditioning
This theory was defined by Pavlov through his dogs. He had observed that ringing the bell whenever his dogs eat eventually gets them to salivate even just by ringing the bell. The sound of the bell conditions the dogs of wanting their meal since it had been repeatedly associated with eating.
When something is repeated several times, it becomes the truth. Marketing latched on to this theory. This is why you need to promote your service or product repeatedly. A single personalized notecard for the entire year will not be enough to convince your target market of your service or product’s truth.
Search for Perfection
Several marketing campaigns dwell subtly on their target market’s imperfections. Notice how most service or product come up with “for fairer skin, for taller kids, for better memory, for beautiful complexion, for shiny and impressive floor” and others. Repeatedly reminding your target market through your note card printing and the rest of your marketing campaign about how they can be perfect with your service or product will eventually lead to sales conversion.
Cause and Effect
Have you ever received a personalized note card which served as a coupon to redeem a service or product? This is cause and effect. Most businesses bank on the fact that if they are product is good, they can offer a trial period. This strategy stimulates for habitual behavior. By giving the customer a reward, he or she in effect will remember the service or product. If this is then followed by note card printing which serves as discount coupons, then they are all set to higher probabilities of gaining loyal customers.
Other Buyers’ Pressure
A counterpart of cause and effect, if your personalized note card contains customer attractive and convincing testimonials, there is a chance that your target customer will try your service or product to have the same satisfied experience. Seeing how others are enjoying your service or product will prompt them to give it a try. Best example of this is Amazon.com’s product reviews. It plays a vital role for a customer’s purchase decision for a particular brand.
For comments and inquiries about the article visit: http://www.printplace.com/printing/notecard-printing.aspx |
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