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| The importance of link building for SEO |
By:
Jamie Hanson |
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The importance of link building for SEO.
Link building is vital when it comes to search engine optimization (SEO). Backlinks are necessary for SEO in search engines. Before we dive into link building in full it essential that we first understand the value of SEO
Why SEO is necessary.
It is familiar knowledge that SEO (search engine optimization) is the way forward these days. The keywords play a major role in the popular search engines to attract traffic. Yes it is true that paid traffic is another option but with more and more advertisers online these days, it is only becoming more costly. This is especially true in the case of Google. It is becoming more and more costly for the hot keyword phrases and forceful markets. Do not think that paid traffic is useless, it has its place, but for this article we will concentrate on SEO.
What affects a websites SEO ranking?.
There are various factors, including on site page factors, domain name, title tags, keywords, speed of site, the list goes on and on. But the fundamental factor, that is crucial, is clearly link building. Now there are two types of links, incoming links and outgoing links. Let us look into the advantages of backlinks.
How do you generate a backlink?.
A backlink is created when a website other than your own has a link (a hyperlink with your domain name in) directed back to your site. That would be one backlink. Now there are numerous ways of gaining these incoming links, from criticizing on blogs to other people writing articles about you and linking back to you. It does not matter how the link is generated, however arguably the quality of the link is very important.
What is a good quality backlink?.
If you have a link concentrating back to your site it will either be an anchor text link or a natural (naked) link. An anchor text means that a hyperlinks text will be different to the final destination of the link. So for example the hyper link could read "click here" but when you click on that you are aimed to a website. The hyperlinks should not be preformatted. But otherwise the hyperlinks text will be the full domain name URL and will link to that identical domain.
So which link is better?.
Well clearly this is dependent on several factors but the anchor text link will usually be more effective, only if the anchor text is related to the domain name. So if the main keyword in the domain name is also in the anchor text that is seen as high quality. But normal links also have their place, and if all the backlinks to your site are anchor text links then search engines will get guarded, so it is best to have a mix, usually 50/50 is a good ratio to stick to.
The origin of link is also very important. If it comes from a website that was set up today with merely one post on it, it will be seen as a lot poorer quality than a link coming from a 20 year old website with high page rank.
It is obvious from the content above that link building is not a small subject; there are hundreds of ways to get links, some good and some bad. The tricky part is finding out the good ways and then doing them. This is where most people fall down, they either gain backlinks the bad way, or they don't link the correct way enough.
Dan Thies Link Liberation SEO training course is here. Learn everything there is to know about easily gaining thousands of backlinks to your site fast with Dan Thies Link Liberation 2.0 |
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